Isabelina: Celebrating passion and creativity every day
In the bustling world of interior design, where trends come and go, a family-owned business has carved its niche with a unique blend of passion, creativity, and personalisation
Isabelina, founded 15 years ago, has evolved from a small decor and gifting shop into a full-fledged interior design retail store in South Africa. With a focus on bespoke designs and a commitment to bringing clients' visions to life, Isabelina has become synonymous with passion and beauty in the industry.
As co-found Judith Matthews explains, it's been an interesting journey from being stuck in the Philippines during a monsoon to a showroom that showcases their bespoke designs, all manufactured locally with their trusted partners. The team at Isabelina finds inspiration in the ever-evolving world of design trends. While they do not follow every trend blindly, they stay informed through various sources, including the latest offerings from Home Fabrics.
“The wide selection of fabrics, textures, and colors offered by Home Fabrics allows Isabelina to curate spaces that truly reflect ourclients’ unique style.”
The addition of FiberGuard, a range of fabrics with stain-resistant properties, has been a game-changer. Clients appreciate the peace of mind of knowing that their furniture is protected, especially in pet-friendly or child-friendly homes. The accessibility and excellent service provided by Home Fabrics have made them an invaluable partner in Isabelina's design process.
The team at Isabelina takes pride in their ability to understand client's needs, working closely with them to bring their dream homes to life. With Home Fabrics' up-to-date sampling and a wide range of options, Isabelina can stay in sync with current trends while ensuring their designs align with its brand identity. Their upcoming Liberty story, featuring beautiful blush and metallic elements, is a testament to their ability to incorporate trends that complement their clients' desires.
Isabelina stands as a beacon of passion, creativity, and personalized design in the interior design industry. Their unwavering commitment to bringing clients' dreams to life, combined with their partnership with Home Fabrics, allows them to deliver exceptional results. Isabelina's ability to curate unique and timeless spaces ensures their clients feel a deep connection to their homes. With their love for beauty and dedication to craftsmanship, Isabelina continues to make a mark in the world of interior design, creating truly enchanting spaces.
