Why you need to embrace digitally-driven design
Read on for 4 reasons why brands should embrace digitally-driven design in 2021.
For many brands in 2021, digital is a way of life. Everyone has been forced to adapt and seek digital alternatives to the processes they used to perform in-person or in physical locations. For the interior design industry, that’s meant digital alternatives to showcasing your products to customers and collaborating with designers and architects.
Wish you could present your products to customers as accurately online as you would in a showroom? Whether you’re a supplier, designer, or architect, the answer in a COVID-19 world lies in digital.
Create an experience for the senses
Whether you sell furniture, cushions, or curtains, it’s never about the product. It’s about the experience you offer to customers. Sharing your products in a physical location makes it easier for everyone to feel involved and invested. But now, things have changed.
Retail stores are closed. Gatherings are limited or prohibited. To get your products in front of your customers and elicit the emotional reactions they might’ve shown when fingering the soft fabric of a sheer curtain or lounging back on a sofa, you need to go digital.
A digital 3D render can bring your product to life for customers who aren’t experiencing it in the flesh. Send the project brief to Twinbru, and from there comes digital mood boards, models of the product, and finally a 3D render. You can even digitally curate a whole room to showcase your product (a couch, for example). With Twinbru, the result is startlingly realistic.
You’re presenting more than a product. With textures, details, colours, and fabrics that accurately reflect the physical item, you create a virtual experience that your customers want to get lost in.
Stay connected and save the environment
With the support of technological tools, brands can connect with their customers, designers, and suppliers to create and design products - while working remotely.
Teams can collaborate seamlessly and stay organised with Swatchbook - a platform with creativity at its core. Swatchbook also breaks down the complications of physical distribution; brands can send accurate digital samples of materials to customers worldwide. Why not woo your clients with this digital representation of the real thing?
Digital design also benefits the environment. Say goodbye to the accumulated waste of physical samples, ink, fabrics, and more that go into the design process.
Take your product from conceptualisation to production
The road to product production is paved with painful expenses. To save you time and money on prototypes and photoshoots (just to mention a few elements of the process), digital visualisation is an option.
The whole design process is streamlined when you transition to digital. With swatchbook, you can capture physical samples of materials and visualise and render them online. The result is a digital swatch. It’s as close to the physical material (in colour and texture) as you can get. From there, you can send it to clients, manufacturers, and designers, and they can inspect and/or create the physical item.
As a supplier, you can also build 3D collections of your products and materials and send them directly to your customers for viewing. Read the full breakdown of swatchbook's services on their library.
Access a limitless selection
With digital, everything is at your fingertips. Swatchbook and Twinbru’s platforms enable you to experiment to test different colours, materials, scenes, and models, so the sky truly is the limit.
Designing a dress? Or headboard? With the click of a button, you can visualise it in blue, pink, yellow - every colour and shade of fabric imaginable. Or, maybe you have crimson curtains and want to visualise them in a lounge, kitchen, and bedroom to show clients how they can work for different spaces. That’s all possible with Twinbru. That’s the magic of digital design.
Access a limitless selection
Excite your customers and offer them the products they desire, all through the digital visualisation tools from Twinbru and Swatchbook. Show them what’s possible - and then make it possible. Digital design can streamline that process for you.
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