Zorora sofas
When it comes to local furniture brands, the one on everybody's lips is Zorora. The Cape Town-based company dares to dream big and is shaking up the status quo in the furniture business
The values embedded in the DNA of Zorora are shared by Home Fabrics and the two companies easily developed an exciting business relationship. The name Zorora is taken from a Shona word that means rest and the company was started because the team believed that well-designed, stylish furniture shouldn’t cost a fortune.
It's no wonder there's a huge buzz on social media and in interior design circles about the brand's sought-after furniture. Zorora's retail director, Malcolm Rosewall, shared what makes Zorora unique and why they've chosen to work with Home Fabrics.
Q: What inspires your design choices for projects?
M: Design in many ways, is a collaboration with our customers. Zorora builds on new ideas every day from the valued feedback we gather. We work closely with our suppliers, researching innovative and sustainable developments that will help improve our customers’ lives.
Q: Please tell us about your latest project and how Home Fabrics played a significant role.
M: We tasked the Home Fabrics team to develop a FibreGuard fabric that we could exclusively offer the Zorora customers for the launch of our new Lira Luxe range. Lira Luxe is an adaption of a much-loved Zorora style that has been elevated to accommodate our customer needs. The fabric needed to continue to offer our customers the luxury they have come to expect from Zorora, with the added benefits of stress-free living from this incredible stain-free technology.
Q: How does Home Fabrics help you achieve your brand vision and bring your client’s dreams to life?
M: Home Fabrics gives families peace of mind and aligns with our brand values on sustainability. Their FibreGuard fabrics are Standard 100 by Oeko-Tex certified and won’t release any harmful chemicals into the environment. The FibreGuard fabric is high-performing and engineered to meet the demands of residential and hospitality use.
Q: How do you feel about trends and how does Home Fabrics keep you inspired and informed when it comes to trends?
M: Home Fabrics is one of the fabric houses that invest in training and upskilling our team. Their international presence allows them to leverage global trends, this ensures we are up-to-speed with the latest trends and advancements in the fabric industry. Fabric selection is an integral part of the final product we deliver. Our efficient manufacturing process, at a speed that is unparalleled in the local market, would have little benefit to our customers if the end product did not have the right look and feel.
Q: How do you feel passion and good design work together to create beautiful spaces?
M: We are sofa-obsessed. Our passion is to design beautiful sofas that everyone can enjoy. Good design supports you in creating your own authentic space where you can be unapologetically yourself.
Together, the two brands are able to share a passion for great design and delivering excellence in a way that positively impacts the local market and customers. They are both focused on sustainability and supporting the local economy through a people-centric business model. The relationship is a brilliant example of how collaboration can lead to stylish solutions. To learn more about Zorora and its beautiful furniture range, visit zororasofas.co.za
